Super Tip Tuesday: The Best Place on the Internet to Hide a Body

in Marketing Humor

No, it鈥檚 not Camden, New Jersey. Nor is it Boston鈥檚 infamous Charlestown neighborhood. Instead, we鈥檙e talking about the second page of Google: where sites go to die!

When looking for a new TV or that chic, new restaurant, how many of you have never been beyond Google鈥檚 first page before changing your search?

That鈥檚 what I thought. It鈥檚 no secret that it鈥檚 imperative for any site to have a strong Google Ranking to survive. A significant percentage of any site鈥檚 users arrive there via organic search and Google is the most visited website in the world.

However, many are still using SEO practices that Google clamped down on years ago with its many algorithm updates like Panda and Penguin. Google made it crystal clear that they want to provide content that is genuinely relevant, not from content farms that forcefully put a keyword in an article 736 times.

Do you want to avoid the mausoleum of pages 2 through infinity?

Of course, you do! What you need to understand is that today, content is king. It is critical that your articles, images, videos, etc. are relevant, engaging, and of top-notch quality. After all, Google鈥檚 purpose is to help users find the answer or solution to their search query. If your site has what they鈥檙e looking for, users will stay on the site (i.e. a lower bounce rate), engage with your content in the forms of comments/sharing, and return. Google鈥檚 algorithm rewards this and you鈥檒l move out of the depths of the second-page abyss.

伊人直播鈥檚 Marketing Guru, Roger L贸pez says, “Google cares about one thing to put you on the first page. Are you serving the right information to their customers? If you want to be on the first page, you have to understand what is going to be truly beneficial for your customers, who are also Google鈥檚 customers. If you focus on creating content that is solving their problem, then Google will recognize that and get you towards the front. There鈥檚 no magic bullet.”