ÒÁÈËÖ±²¥ / The Ecommerce Influencer Marketing Platform Fri, 14 Feb 2025 10:49:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 /wp-content/uploads/2018/01/cropped-sideqik-logo-icon-square-narrow-32x32.jpg ÒÁÈËÖ±²¥ / 32 32 How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing /influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing /influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing#comments Tue, 02 May 2023 20:29:38 +0000 /?p=26795

Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing/feed 1067 Jenna Wessinger 26795
How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with ÒÁÈËÖ±²¥ /influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik /influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik#comments Thu, 23 Feb 2023 01:50:00 +0000 /?p=24576

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with ÒÁÈËÖ±²¥ appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik/feed 168 Jenna Wessinger 24576
Expanding Your Brand Through Twitch /influencer-marketing/expanding-your-brand-through-twitch-with-sideqik /influencer-marketing/expanding-your-brand-through-twitch-with-sideqik#comments Mon, 20 Feb 2023 17:44:00 +0000 /?p=26403

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/expanding-your-brand-through-twitch-with-sideqik/feed 96 Jenna Wessinger 26403
Challenges of Influencer Marketing /influencer-marketing/challenges-of-influencer-marketing /influencer-marketing/challenges-of-influencer-marketing#comments Wed, 08 Feb 2023 15:49:40 +0000 /?p=26720

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/challenges-of-influencer-marketing/feed 85 Jenna Wessinger 26720
How to Find the Right Influencers on the Right Platform /influencer-marketing/how-to-find-the-right-influencers-on-the-right-platform /influencer-marketing/how-to-find-the-right-influencers-on-the-right-platform#comments Mon, 30 Jan 2023 17:44:23 +0000 /?p=26638

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. After you have determined the goals of your campaign, you need to find influencers to actually implement them. Here are a few places to start your hunt for the best influencers for your brand. While it […]

The post How to Find the Right Influencers on the Right Platform appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-to-find-the-right-influencers-on-the-right-platform/feed 32 Jenna Wessinger 26638
Influencer Marketing - Game Changing Marketing /influencer-marketing/influencer-marketing-game-changing-marketing /influencer-marketing/influencer-marketing-game-changing-marketing#comments Fri, 16 Dec 2022 20:54:44 +0000 /?p=26573

Is your brand looking to get more customers, get in front of more eyeballs of customers that are interested in your products, and just flat out maximize your revenue? If you said yes to any of those, then influencer marketing campaigns can be exactly the vehicle you need to reach your marketing goals.  Compared to […]

The post Influencer Marketing - Game Changing Marketing appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Is Influencer Marketing For You? /influencer-marketing/is-influencer-marketing-for-you /influencer-marketing/is-influencer-marketing-for-you#comments Wed, 09 Nov 2022 19:52:36 +0000 /?p=26192

Do you want to bring more customers into your business, get in front of more people and maximize your revenue? If you said yes to any of those, then influencer marketing campaigns can help you reach your marketing goals. Compared to traditional marketing channels, influencer marketing can: Shift the focus to the audiences that are […]

The post Is Influencer Marketing For You? appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Measuring Your Influencer Campaigns are as Easy as 1,2,3 /influencer-marketing/measuring-your-influencer-campaigns-are-as-easy-as-123 /influencer-marketing/measuring-your-influencer-campaigns-are-as-easy-as-123#comments Tue, 20 Sep 2022 22:09:03 +0000 /?p=25693

We get it. We do. Spreadsheets are a fantastic and versatile tool to track information. But when it comes to influencer marketing, we’ve created a better way to track all of the large and small details that come with them. Here’s just a few ways ÒÁÈËÖ±²¥ adds a massive amount of value to your influencer […]

The post Measuring Your Influencer Campaigns are as Easy as 1,2,3 appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/measuring-your-influencer-campaigns-are-as-easy-as-123/feed 1 Jenna Wessinger 25693
Utilize the Influencers Your Audience Trusts the Most /influencer-marketing/utilize-the-influencers-your-audience-trusts-the-most /influencer-marketing/utilize-the-influencers-your-audience-trusts-the-most#comments Thu, 15 Sep 2022 20:46:03 +0000 /?p=25675

If you’re marketing for a brand, chances are pretty good that you know what kind of audiences really buy your products and services. Sometimes, it can be very specific demographics that can split by age, income, or other factors. When you look at it that way, it’s easy to see why just buying a banner […]

The post Utilize the Influencers Your Audience Trusts the Most appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/utilize-the-influencers-your-audience-trusts-the-most/feed 2 Jenna Wessinger 25675
Cracking the Data Formula to Influencer Marketing /influencer-marketing/cracking-the-data-formula-to-influencer-marketing /influencer-marketing/cracking-the-data-formula-to-influencer-marketing#comments Mon, 12 Sep 2022 20:11:42 +0000 /?p=25640

So you’re working with an influencer that’s a good fit for your brand, and they’re presenting it across their channels. You’ve paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that’s all the investment that you’ve made into your campaign.  […]

The post Cracking the Data Formula to Influencer Marketing appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/cracking-the-data-formula-to-influencer-marketing/feed 2 Jenna Wessinger 25640
Black Influencers That Are Making An Impact in 2022 /influencer-marketing/black-influencers-making-an-impact-in-2022 /influencer-marketing/black-influencers-making-an-impact-in-2022#comments Wed, 16 Feb 2022 16:52:56 +0000 /?p=25201

Every February, we all stop to observe Black History Month and the contributions of the black community to our history and culture. The list of inventions, arts, and education created by black men and women throughout history is staggering and deserves notice more than just for the month of February. But while we stop to […]

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/influencer-marketing/black-influencers-making-an-impact-in-2022/feed 2 Joshua Smith 25201
Health and Wellness Influencer Marketing: A Guide for Brands /influencer-marketing/health-and-wellness-influencer-marketing-a-guide-for-brands /influencer-marketing/health-and-wellness-influencer-marketing-a-guide-for-brands#comments Wed, 22 Dec 2021 15:01:00 +0000 /?p=25143

Influencers are gaining a stronghold on boosting fitness and diet strategies for online users.

The post Health and Wellness Influencer Marketing: A Guide for Brands appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/health-and-wellness-influencer-marketing-a-guide-for-brands/feed 1 Nancy Rothman 25143
TikTok Influencer Marketing: A Guide for Brands /influencer-marketing/tiktok-influencer-marketing-a-guide-for-brands /influencer-marketing/tiktok-influencer-marketing-a-guide-for-brands#comments Mon, 29 Nov 2021 15:30:14 +0000 /?p=25078

TikTok presents a unique opportunity to work with influencers and create compelling content to reach a younger target audience.

The post TikTok Influencer Marketing: A Guide for Brands appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/tiktok-influencer-marketing-a-guide-for-brands/feed 2 Nancy Rothman 25078
How Amazon Uses ÒÁÈËÖ±²¥ Influencer Data to Cast Shows and Build Partnerships /influencer-marketing/how-amazon-uses-sideqik-influencer-data-to-cast-shows-and-build-partnerships /influencer-marketing/how-amazon-uses-sideqik-influencer-data-to-cast-shows-and-build-partnerships#comments Fri, 05 Jun 2020 12:14:00 +0000 /?p=24490

Working with ÒÁÈËÖ±²¥ and having access to this platform saved my team full days of online research and analysis. This data available in the product streamlined the cumbersome process on the front end and helped us tell a more meaningful story at the end. Jennifer Erdman, Uspech Marketing When one of Amazon’s latest docuseries Streaming […]

The post How Amazon Uses ÒÁÈËÖ±²¥ Influencer Data to Cast Shows and Build Partnerships appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-amazon-uses-sideqik-influencer-data-to-cast-shows-and-build-partnerships/feed 1 Nancy Rothman 24490
Protect Your Brand from Influencer Fraud with Power of Numbers /influencer-marketing/protect-from-influencer-fraud /influencer-marketing/protect-from-influencer-fraud#comments Tue, 31 Mar 2020 16:00:00 +0000 /?p=24395

The Wild West of influencer marketing is over. By using these data-driven strategies, your brand can protect itself against influencer fraud with numbers.

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/influencer-marketing/protect-from-influencer-fraud/feed 1 Nancy Rothman 24395
How Brands Can Use Influencers and TikTok for Commercial Campaigns /influencer-marketing/brands-and-tiktok /influencer-marketing/brands-and-tiktok#comments Fri, 20 Mar 2020 16:00:00 +0000 /?p=24384

TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.

The post How Brands Can Use Influencers and TikTok for Commercial Campaigns appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/brands-and-tiktok/feed 292 Maria Lewczyk 24384
Esports and Influencer Marketing: Why More Brands Should Partner with Gamers /influencer-marketing/esports-influencer-marketing /influencer-marketing/esports-influencer-marketing#comments Thu, 05 Mar 2020 16:00:00 +0000 /?p=24370

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/esports-influencer-marketing/feed 19 Nancy Rothman 24370
How to Evaluate an Influencer Marketing Platform /influencer-marketing/influencer-marketing-platform /influencer-marketing/influencer-marketing-platform#comments Wed, 13 Nov 2019 16:17:06 +0000 /?p=23356

Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

The post How to Evaluate an Influencer Marketing Platform appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/influencer-marketing-platform/feed 1 Nancy Rothman 23356
3 Reasons Sports Brands Rely on Influencer Marketing /influencer-marketing/sports-brand-influencer-marketing /influencer-marketing/sports-brand-influencer-marketing#comments Mon, 14 Oct 2019 16:08:33 +0000 /?p=22797

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales. But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/sports-brand-influencer-marketing/feed 619 Nancy Rothman 22797
Instagram’s New Creator Profile for Influencers: What is It? And Should You Switch? /influencer-marketing/instagram-creator-profile /influencer-marketing/instagram-creator-profile#comments Thu, 20 Jun 2019 17:14:10 +0000 http://upbeat-kidney.flywheelsites.com/?p=21180

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

The post Instagram’s New Creator Profile for Influencers: What is It? And Should You Switch? appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/instagram-creator-profile/feed 1136 Nancy Rothman 21180
How to Choose the Right Digital Influencer for Your Enterprise Brand /influencer-marketing/4-steps-to-choose-influencer-enterprise-brands /influencer-marketing/4-steps-to-choose-influencer-enterprise-brands#comments Tue, 21 May 2019 15:57:29 +0000 http://upbeat-kidney.flywheelsites.com/?p=20944

Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service—all it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

The post How to Choose the Right Digital Influencer for Your Enterprise Brand appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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5 Ways to Leverage Influencer Marketing Promotions to Activate Fans /influencer-marketing/five-ways-to-activate-followers-influencer-marketing-promotions /influencer-marketing/five-ways-to-activate-followers-influencer-marketing-promotions#comments Tue, 14 May 2019 15:47:32 +0000 http://upbeat-kidney.flywheelsites.com/?p=20939

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup /influencer-marketing/multi-channel-influencer-campaigns-what-cosmetic-brands-can-learn-from-this-small-skincare-startup /influencer-marketing/multi-channel-influencer-campaigns-what-cosmetic-brands-can-learn-from-this-small-skincare-startup#comments Wed, 08 May 2019 20:33:56 +0000 http://upbeat-kidney.flywheelsites.com/?p=20897

Enterprise brands might think they’ve done it all online and know exactly what does and doesn’t work. However, a recent profile of a smaller skincare brand highlighted the use of multi-channel influencer campaigns that enterprise social media teams may be neglecting. This new perspective may benefit even the most experienced social media marketing team. First, […]

The post Multi-Channel Influencer Campaigns: What Cosmetic Brands Can Learn from this Small Skincare Startup appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Choosing the Right Influencer for Your Clothing Brand: Tips from ÒÁÈËÖ±²¥â€™s Team of Influencer Marketing Experts /influencer-marketing/choosing-right-clothing-brand-influencer /influencer-marketing/choosing-right-clothing-brand-influencer#comments Wed, 24 Apr 2019 18:32:31 +0000 http://upbeat-kidney.flywheelsites.com/?p=20879

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven’t already. The Digital Marketing Institute says, “Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from ÒÁÈËÖ±²¥â€™s Team of Influencer Marketing Experts appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Have Mercy: What Brands Can Learn from Operation Varsity Blues /influencer-marketing/have-mercy-what-brands-can-learn-from-operation-varsity-blues /influencer-marketing/have-mercy-what-brands-can-learn-from-operation-varsity-blues#comments Wed, 20 Mar 2019 19:34:26 +0000 http://upbeat-kidney.flywheelsites.com/?p=20816

What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and — who would have thought — social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

The post Have Mercy: What Brands Can Learn from Operation Varsity Blues appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Influencer Interview: How Charlie G Became an Influencer Full-Time through Authenticity /influencer-marketing/influencer-interview-how-charlie-g-became-an-influencer-full-time-through-authenticity /influencer-marketing/influencer-interview-how-charlie-g-became-an-influencer-full-time-through-authenticity#comments Wed, 27 Feb 2019 19:59:40 +0000 http://upbeat-kidney.flywheelsites.com/?p=20770

Charlie G is a popular blogger and social media influencer. Her Instagram boasts nearly 40,000 followers and she’s teamed up with brands like Bumble, Neutrogena, and more. We sat down to ask the Detroit native how she makes it work as a full-time influencer. ÒÁÈËÖ±²¥: Can you tell me a little bit about how you […]

The post Influencer Interview: How Charlie G Became an Influencer Full-Time through Authenticity appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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We want your 2019 marketing predictions! /influencer-marketing/we-want-your-2019-marketing-predictions /influencer-marketing/we-want-your-2019-marketing-predictions#comments Wed, 19 Dec 2018 21:59:35 +0000 http://upbeat-kidney.flywheelsites.com/?p=20604 The post We want your 2019 marketing predictions! appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Defining a Successful Brand Ambassador Program - Infographic /influencer-marketing/defining-a-successful-brand-ambassador-program-infographic /influencer-marketing/defining-a-successful-brand-ambassador-program-infographic#comments Tue, 04 Dec 2018 14:00:17 +0000 http://upbeat-kidney.flywheelsites.com/?p=15939

Once set up, your ambassador program has a way of running itself at a certain stage. Knowing when to back off and let the system run itself is very important. Your ambassadors will gather quality experience over time and will be capable of recruiting other ambassadors into the program. But, being able to identify what […]

The post Defining a Successful Brand Ambassador Program - Infographic appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Effective ways to find loyal and relevant affiliates /influencer-marketing/effective-ways-to-find-loyal-and-relevant-affiliates /influencer-marketing/effective-ways-to-find-loyal-and-relevant-affiliates#comments Tue, 30 Oct 2018 19:15:11 +0000 http://upbeat-kidney.flywheelsites.com/?p=20550

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Influencer Interview Series: McKenzie Renae /influencer-marketing/influencer-interview-series-mckenzie-renae /influencer-marketing/influencer-interview-series-mckenzie-renae#comments Tue, 11 Sep 2018 17:59:18 +0000 http://upbeat-kidney.flywheelsites.com/?p=18751

How Beauty Influencer McKenzie Renae Started and Her Tips For Reaching Out to Influencers   We interviewed Lifestyle/Beauty influencer McKenzie Renae (@McKenzie_Renae), and discovered how she works with brands and her view of influencer marketing shifts from 7 years ago when she began her career as an influencer. With over 65,000 fans that follow her […]

The post Influencer Interview Series: McKenzie Renae appeared first on ÒÁÈËÖ±²¥. ÒÁÈËÖ±²¥ allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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6 Reasons You Need Brand Ambassadors For Your Business /influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2 /influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2#comments Wed, 22 Aug 2018 15:00:26 +0000 http://upbeat-kidney.flywheelsites.com/?p=15963

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales. The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

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What Should you Pay Influencers for their Work? /influencer-marketing/what-should-you-pay-influencers-for-their-work /influencer-marketing/what-should-you-pay-influencers-for-their-work#comments Tue, 19 Jun 2018 19:18:14 +0000 http://upbeat-kidney.flywheelsites.com/?p=20030

There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as many influencers look to turn their social media into their full-time job, a common question comes up. What should you pay influencers for their work? A recent decade-long study by a professor […]

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4 Ways to Measure ROI in Influencer Marketing (and more!) /influencer-marketing/4-ways-to-measure-roi-in-influencer-marketing-and-more /influencer-marketing/4-ways-to-measure-roi-in-influencer-marketing-and-more#comments Tue, 05 Jun 2018 18:40:21 +0000 http://upbeat-kidney.flywheelsites.com/?p=20000

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

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Is the future of influencer marketing virtual reality influencers? /influencer-marketing/is-the-future-of-influencer-marketing-virtual-reality-influencers /influencer-marketing/is-the-future-of-influencer-marketing-virtual-reality-influencers#comments Tue, 24 Apr 2018 17:24:48 +0000 http://upbeat-kidney.flywheelsites.com/?p=19916

There are pretenders in our midst. There are fakes mixed in with the usual trove of influencers. They look like them. They attend Coachella and take perfectly filtered photos. But it's not real. Last week many people were suddenly introduced to an influencer named @LilMiquela, aka Miquela Sousa. She looks just like you think she would, […]

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4 Effective Ways To Connect Your Brand With Influencers /influencer-marketing/4-effective-ways-to-connect-your-brand-with-influencers /influencer-marketing/4-effective-ways-to-connect-your-brand-with-influencers#comments Fri, 13 Apr 2018 15:45:41 +0000 http://upbeat-kidney.flywheelsites.com/?p=19897

If anything has become more apparent to marketers this year, it’s the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy — in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

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The Value of Sponsorship in Gaming — ÒÁÈËÖ±²¥ Data /brand-awareness/value-sponsorship-gaming-data /brand-awareness/value-sponsorship-gaming-data#comments Tue, 30 Jan 2018 18:19:17 +0000 http://upbeat-kidney.flywheelsites.com/?p=19710

Everyone knows that one way to get increase brand visibility is to sponsor events that are relevant to your audience. But do you know what returns are you really getting from those dollars? We here at ÒÁÈËÖ±²¥ believe in using data to back all assertions up. So what is the value of sponsorship? We crunched […]

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Are you ready for Black Friday 2017? /e-commerce/ready-black-friday-2017 /e-commerce/ready-black-friday-2017#comments Tue, 21 Nov 2017 16:27:02 +0000 http://upbeat-kidney.flywheelsites.com/?p=19340

It's the most wonderful time of the year. Your marketing campaigns have been running. Your deals have been set. It's time for Black Friday once again. Last year, spending between Thanksgiving and Cyber Monday came in at $12.8 billion, more that 15 percent higher than in 2015, according to Forbes. So what's on the horizon […]

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Customer Spotlight Series: CORSAIR and PC Master Race /influencer-marketing/customer-spotlight-series-corsair-pc-master-race /influencer-marketing/customer-spotlight-series-corsair-pc-master-race#comments Thu, 10 Aug 2017 02:02:55 +0000 http://upbeat-kidney.flywheelsites.com/?p=18788

Customer Spotlight: Reddit done right: CORSAIR & /r/PCMASTERRACE's incredible cobranded campaign beats expectations   CORSAIR is a great example of how partnering with influencers and communities can drive your promotions and campaigns to the next level. CORSAIR leveraged their long standing relationship with the PCMR subreddit, a community of PC Gamers on Reddit (the 8th most […]

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Publishers and Brands Are Moving From Snap to Instagram Too? /influencer-marketing/publishers-and-brands-are-moving-from-snap-to-instagram-too /influencer-marketing/publishers-and-brands-are-moving-from-snap-to-instagram-too#comments Mon, 24 Jul 2017 14:59:43 +0000 http://upbeat-kidney.flywheelsites.com/?p=18778 Snapchat Continues to Feel the Pain as Publishers Migrate to Instagram Digiday Last week, we talked about how Snapchat was giving influencers the cold shoulder and how many of them were migrating their content and audiences more and more to Instagram. Today, we'll look at how Publishers and Brands are feeling the same pains as […]

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Influencer Interview Series: Karl Conrad /influencer-marketing/influencer-interview-series-karl-conrad /influencer-marketing/influencer-interview-series-karl-conrad#comments Wed, 17 May 2017 19:26:48 +0000 http://upbeat-kidney.flywheelsites.com/?p=18629

How Karl Conrad became an influencer and how he chooses which brands to work with.  Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]

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How To Improve Engagement With Custom Landing Pages /influencer-marketing/improve-engagement-landing-pages /influencer-marketing/improve-engagement-landing-pages#comments Tue, 10 Jan 2017 14:00:56 +0000 http://upbeat-kidney.flywheelsites.com/?p=16188

Using landing pages for your Influencer campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the Influencer Post and the content of your landing page. This increases the message match for humans (reducing bounce rate) and increase of brand engagement. Successful  Influencer campaigns […]

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How To Get Verified On YouTube - Infographic /influencers/how-to-get-verified-on-youtube-infographic /influencers/how-to-get-verified-on-youtube-infographic#comments Mon, 14 Nov 2016 15:23:17 +0000 http://upbeat-kidney.flywheelsites.com/?p=17258

Every major social network has some form of verification, and for good reason. It is not only a reliable way to prove who you claim to be, but it also shows that you are serious about creating content and are in it for the long haul. Many celebrities, businesses, and brands are challenged with the problem […]

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Tips for Using Employees as Brand Ambassadors /influencer-marketing/tips-using-employees-brand-ambassadors /influencer-marketing/tips-using-employees-brand-ambassadors#comments Fri, 04 Nov 2016 13:00:03 +0000 http://upbeat-kidney.flywheelsites.com/?p=15845

Selecting the right brand ambassadors can sometimes be a cumbersome process. However, your own passionate employees could be the answer you are looking for. For example, Apple has ‘geniuses’ located in their stores. They become very familiar with the products and solve any problems that might arise, allowing them to gain a robust knowledge of products they are selling. Geniuses […]

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6 Steps for starting your Employee Advocacy Program /influencer-marketing/6-steps-starting-employee-advocacy-program /influencer-marketing/6-steps-starting-employee-advocacy-program#comments Fri, 07 Oct 2016 14:00:47 +0000 http://upbeat-kidney.flywheelsites.com/?p=15748

Employee advocates are able to promote your brand with more authority and authenticity than average consumers because they already understand your product. However, only a few companies are taking advantage of creating an advocate program. Following these six steps listed below will help you succeed in launching an Employee Advocacy program. #1 Have Clear Goals An employee advocacy program should not be thought of […]

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Defining and Attracting Your Ideal Brand Ambassador /brand-awareness/defining-attracting-ideal-brand-ambassador /brand-awareness/defining-attracting-ideal-brand-ambassador#comments Mon, 13 Jul 2015 14:26:08 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13626

Recall that in our last blog post, we discussed how to use modern social tools to transform your customer base into your very own brand ambassadors. However, this is only half the battle. Defining your ideal brand ambassador and knowing how to attract them to your program are essential elements to your marketing strategy. In […]

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Getting an Audience for Free /together-marketing/getting-an-audience-for-free /together-marketing/getting-an-audience-for-free#comments Mon, 06 Apr 2015 12:25:34 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13160

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

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The 5 Longest Running Commercials /influencer-marketing/the-5-longest-running-commercials /influencer-marketing/the-5-longest-running-commercials#comments Fri, 09 Jan 2015 18:00:19 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11923

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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An Embarrassing Confession - The Case for Mobile First /mobile-2/an-embarrassing-confession-the-case-for-mobile-first /mobile-2/an-embarrassing-confession-the-case-for-mobile-first#comments Fri, 19 Dec 2014 14:55:45 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11754

I have a confession to make. As I type this, I’m ashamed just thinking about it. I finally joined the 21st Century in 2013. What I mean by that is I bought my first iPhone only a year ago. I’m sure your eyes are popping out of their sockets right now and you’re thinking, “Carey […]

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Super Tip Tuesday: Cyber Monday Edition /super-tip-tuesday/super-tip-tuesday-cyber-monday-edition /super-tip-tuesday/super-tip-tuesday-cyber-monday-edition#comments Tue, 25 Nov 2014 14:05:58 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11323

ÒÁÈËÖ±²¥ knows all our digital marketing buddies are gearing up for Cyber Monday this week. Our Super Tip Tuesday is just for you guys. We will be posting a two-part Super Tip series this week focusing on our tips to help you earn some serious revenue. Cyber Monday is the biggest online shopping day of the […]

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Is Your Email List Even Worth Anything? /lead-generation/is-your-email-list-even-worth-anything /lead-generation/is-your-email-list-even-worth-anything#comments Mon, 17 Nov 2014 18:59:12 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=11240

Email. For friends and family, it’s an efficient way to keep in touch. For marketers, it’s an effective tool to get your brand’s message out. And for most, it’s the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there’s no doubt email is an essential […]

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Social Media Outreach Tips: A Word to the Wise /brand-awareness/social-media-outreach-tips-a-word-to-the-wise /brand-awareness/social-media-outreach-tips-a-word-to-the-wise#comments Mon, 22 Apr 2013 14:30:04 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=1386

  There are a vast amount--arguably a surplus --of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

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